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One Tip For Better Reporting

Developing Reports in Looker Studio or any other tool is not difficult. You can easily connect to the common data sources, drag and drop charts, add the desired metrics and dimensions, apply filters, apply some color scheme and you are done. Right?

Well, that’s how a lot of novice reporting analysts do.

Experienced reporting analysts, spend a lot of time upfront in planning the proper layout, they think about the stakeholders and how they will use the report, the message they want to convey with the data, the story line so that their stakeholder don’t just look at random collection of charts and graphs but are taken through a journey with each chart/table. Each chart, table and report leads the stakeholder to easily draw the conclusions and the come up with the insights.

So next time you are tasked with creating a report, don’t jump in and randomly start adding charts, tables, pages etc. Spend time with your stakeholders to understand their role, requirements, motivations etc. Use that information to craft a story that you can then display with your report in Looker Studio, Tableau etc.

If you are interested in learning more and gaining experience then join the Digital, Web and Marketing Analytics Inner Circle Waitlist

Top 4 Reads of the Week

Stay ahead with this week’s handpicked selection of must-read articles. Dive into insights, trends, and actionable strategies in Digital, Web, and Marketing Analytics. From practical tips to in-depth case studies, these posts will keep you informed and inspired.

1. ARPU, ARPPU, eCommerce Revenue and Average Revenue In GA4

   Learn the differences between various revenue metrics in GA4.

2. Understanding Why Demographic Data Is Missing in GA4

   If your GA4 reports don’t show the demographic data then this post is for you.

3. GA4 Cohort Analysis in BigQuery

   Learn how to create cohort reports using GA4 data in BigQuery

4. Turn Any GA4 report into Exploration

   Explore in GA4 is a very powerful feature that allows you to drill deeper into your data. If you are looking at an predefined report in GA4 and want to explore further then you can turn it into an exploration. This post shows you how to do that.

Training, Courses and eBooks

1. BigQuery and SQL Essentials with GA4 - “Where do I start?” is the biggest hurdle in learning something new. This course will remove that hurdle and provide you everything you need to start mastering BigQuery.

2. 45+ Things about GA4 You Must Know (Free eBook).

Happy reading, and stay ahead of the curve with our fresh insights! 📈🔍

If you have any questions then do not hesitate to send that to me. Your question will be answered in one of the newsletters.

Thank you,
Anil Batra
Founder Optizent.com

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