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The Analytics Signal

Short, opinionated signals on analytics, measurement, and decision-making — especially in an AI-driven world.

Written by

Anil Batra (Optizent)

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Featured Posts

Digital Analytics

You Don’t Need SQL Anymore? That’s How Data Disasters Happen

Jan 18, 2026

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3 min read

You Don’t Need SQL Anymore? That’s How Data Disasters Happen

Anil Batra

A Small Tracking Habit That Saves Big Headaches Later

Clean UTM naming = cleaner attribution, better reporting, and fewer spreadsheet headaches.

Anil Batra

Why Most GA4 Implementations Are Still Broken (And How to Fix Yours)

Mar 20, 2026

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3 min read

Why Most GA4 Implementations Are Still Broken (And How to Fix Yours)

Anil Batra

Digital Analytics

Jan 18, 2026

•

3 min read

You Don’t Need SQL Anymore? That’s How Data Disasters Happen

Anil Batra

UTMs

The #1 reason your campaigns lose data (and how to fix it in 10 seconds)

Dec 11, 2025

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3 min read

The #1 reason your campaigns lose data (and how to fix it in 10 seconds)

Anil Batra

Three CDP Use Cases, You Can Apply Right Away

Apr 21, 2025

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6 min read

Three CDP Use Cases, You Can Apply Right Away

Digital Analytics Insights by Optizent

Anil Batra

Fixing Data Gaps in GA4 eCommerce Reporting

Feb 8, 2025

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7 min read

Fixing Data Gaps in GA4 eCommerce Reporting

Digital Analytics Insights by Optizent

Anil Batra

AI Agents and Future of Digital Analytics

Jan 30, 2025

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6 min read

AI Agents and Future of Digital Analytics

Digital Analytics Insights by Optizent

Anil Batra

Jan 24, 2025

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4 min read

Digital Analytics Insights By Optizent

Digital Analytics Insights by Optizent

Anil Batra

Data Reporting Tip: Your Weekly Dose of Digital, Web & Marketing Analytics Insights

Nov 4, 2024

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4 min read

Data Reporting Tip: Your Weekly Dose of Digital, Web & Marketing Analytics Insights

Digital Analytics Insights by Optizent

Anil Batra

Featured Posts

You Don’t Need SQL Anymore? That’s How Data Disasters Happen

Archive

A Small Tracking Habit That Saves Big Headaches Later

Why Most GA4 Implementations Are Still Broken (And How to Fix Yours)

You Don’t Need SQL Anymore? That’s How Data Disasters Happen

The #1 reason your campaigns lose data (and how to fix it in 10 seconds)

Three CDP Use Cases, You Can Apply Right Away

Fixing Data Gaps in GA4 eCommerce Reporting

AI Agents and Future of Digital Analytics

Digital Analytics Insights By Optizent

Data Reporting Tip: Your Weekly Dose of Digital, Web & Marketing Analytics Insights

The Analytics Signal