The Analytics Signal
Short, opinionated signals on analytics, measurement, and decision-making — especially in an AI-driven world.
Written by
Anil Batra (Optizent)
Connect
Digital Analytics
+1
Jan 18, 2026
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3 min read
May 8, 2026
1 min read
Most marketing data looks “fine”... but is actually broken due to simple UTM mistakes.
Apr 30, 2026
It’s not lack of skill—it’s how we’re trying to learn it.
Apr 28, 2026
Clean UTM naming = cleaner attribution, better reporting, and fewer spreadsheet headaches.
Mar 20, 2026
UTMs
Dec 11, 2025
Apr 21, 2025
6 min read
Digital Analytics Insights by Optizent
Feb 8, 2025
7 min read
Jan 30, 2025
