Lately, I’ve been very focused on identifying the common issues that quietly break campaign data and attribution for many organizations.

I have converted all my findings into a guide: 20 UTM Mistakes Breaking Your GA4 Data (And How to Fix Them).

It covers some of the most common campaign tracking mistakes I see in GA4, including:
• inconsistent naming
• internal UTMs
• broken attribution
• bad campaign naming conventions
• missing governance and validation

You can access the guide here: Click here to view the Guide Page

On the page, you’ll have two free options to unlock the PDF:
• install the UTM Manager Chrome Extension
• or create a free UTM Manager account

Hope you find it useful.

– Anil Batra