One thing I’ve noticed over the years:
Most marketers don’t struggle with analytics because it’s hard. They struggle because it’s too time-consuming to learn.
Long courses. Documentation. Frameworks. And an ever-changing space that is hard to keep up with.
So what happens?
👉 They skip learning.
👉 Copy the old way of doing stuff.
👉 And hope things are tracked correctly.
The problem with that approach
Borken Data
No Actions
Inconsistent tracking
Not because people don’t care, but because they never really learned it properly.
A better way to learn this
Instead of setting aside time to “learn analytics”,
👉 What if learning happened in small moments, while you work?
That’s something I’ve been thinking about a lot over the past few years,
I believe the best way to learn is with bite-sized, in-context learning:
A quick tip when you’re building a campaign
A small reminder when you’re tagging a site
A practical example right when you need it
No friction. No extra time.
I’ve been experimenting with this idea and am developing two products so that you can learn in the moment.
For those who deal with campaign tracking and reporting. This one is ready, and you can learn more about it at https://utmmanager.com/chrome-extension/
For those who want to learn about everything related to Analytics, as well as get insights from their GA Data. It will be a GA4 companion that I will be releasing next month.
Even if you don’t check it out, I’d encourage this:
👉 Stop treating analytics as something you “learn later.”
👉 And start integrating learning into your workflow
That shift alone changes everything.
– Anil Batra
