Just a quick reminder in case you missed this earlier.
I recently published a free PDF guide:
If your campaign reporting in GA4 ever feels inconsistent, inflated, or difficult to trust, there’s a good chance one of these UTM issues is contributing to it.
Inside the guide, I cover common problems like:
• inconsistent UTM naming
• internal UTMs overwriting attribution
• broken campaign reporting
• messy naming conventions
• missing governance and validation
You can access the guide here: Click here to view the Guide Page
Hope it helps improve your tracking and reporting.
– Anil Batra
