Relying on GA4 Exploration might get your in trouble

Digital Analytics Insights by Optizent

Author

Anil Batra
July 18, 2024

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Table of Contents

Here is this week’s newsletter roundup, where I bring you up to speed on the most recent articles you might have missed. Whether you're new to digital analytics or a seasoned professional, there's always something new to explore. Check out the links below to catch up on our four latest posts:

One Digital Analytics Insight

GA4 explore is for data exploration but many organizations use it for reporting.
If are doing that then keep in mind that the explore data only goes back a maximum of 14 months.
So if you ever need a report with data that was collected more than 14 months ago then you will be out of luck.
Your options:

  1. Find a way to get the same report using standard/custom reports and not explorations.

  2. Send the data BigQuery and recreate the report in Looker studio or some other data visualization/reporting tool.

Even if you choose option 1, keep option 2 as a backup to save future disappointments. Check my latest video to see how you can store GA4 data in BigQuery. Check out, https://youtu.be/n3vrKaMdtkw?si=tNYXhdsUgTcbZevZ

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Happy reading, and stay ahead of the curve with our fresh insights! 📈🔍

Thank you,
Anil Batra

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