No SQL is Not Dead.

Digital Analytics Insights by Optizent

Three Insights You Can Apply Right Away

In this section, I share my thoughts based on my conversations with experts, clients, and students. These are not tips and tricks related to tools but are insights that will help you in your career.

  1. SQL is Dead

    I saw a post on LinkedIn by a prominent blogger in the Digital Analytics space claiming that SQL is dead (Read, “What is BigQuery and SQL” if don’t know what SQL is). His thought was that since an AI tool like ChatGPT can write SQL, the demand for this skill would soon be obsolete and hence there is no need to learn it. I wholeheartedly disagree with that point of view. Yes, I agree that AI will cause a lot of jobs and skills to be obsolete but till these tools get to that point, there will be plenty of job opportunities for those who can understand and write SQL. Even though these AI tools can write SQL, organizations still need people who can prompt them in the right way to write the desired SQL. They need people who understand the data structures and business and can connect the two. Organizations will also need people who can check the work of AI. because the tools are still not capable of producing 100% accurate output, as I showed in one of my previous newsletters. So no, SQL is not dead, it has been used for over 50 years and will continue to be in demand for the foreseeable future. If you are interested in learning SQL and BigQuery, then enroll in the BigQuery for Marketing Analytics course.

  2. How to Become an Expert

    It is often overwhelming for a lot of people to see all the “experts” sharing their knowledge on social media. Many people feel that they have missed the boat and can’t be an “expert”. However, that’s not true. The digital analytics landscape is changing fast. GA4 came about 3 years ago and immediately you saw some people got into action and started mastering the new tool and writing about it. These people did not have any special power, they just decided to focus on this new tool and worked on it every day. They became “expert” in GA4. You can do that too. Here are two things you can focus on and become an “expert”

    1. The next big demand in Digital Analytics is going to be SQL and BigQuery. I am creating free content for you to learn and master it. You just have to focus on it every day and you will soon be an “expert”. However you have to be passionate about it, so if it is of interest then start learning it today.

    2. AI is yet another big revolution. Figure out what interests you in AI and start writing about it. Soon you will be an “expert” in AI.

  3. How to Set Goals

    Everybody sets goals, however, many people don’t do it correctly. I am sure you have heard about SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) goals but you might often forget it when setting your own goals. This comes up quite often in my conversations with my students at Optizent Academy.

    Whenever setting up any goal, Digital Analytics, personal, etc. don’t forget SMART goals.

    Let’s say, after reading what I wrote above you might set a goal to become an “expert” in some field. Instead of simply saying “I am going to become an expert in ABC (the field you want to be an expert in), you should write your goal as “I will write X number of times a week on LinkedIn about ABC. I will get 1000 followers, who are interested in that topic, by the end of Month Y”. This goal is now measurable as well as has a time limit so that you can see if you are making progress or not.

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