The #1 reason your campaigns lose data (and how to fix it in 10 seconds)

If you’re anything like most marketers I talk to, UTMs are one of those things you know you should do, but they often get pushed aside when you’re moving fast.

At the end of a busy day, nobody wants to sit around typing utm_source=this, utm_medium=that, triple-checking spelling, or wondering if you're following the right naming conventions.

But here’s the truth:
👉 The accuracy of your marketing data lives or dies by your UTM habits.

A single broken or inconsistent parameter can mess up:

• Campaign attribution

• Channel performance reporting

• ROAS calculations

• Cohort and lifecycle analysis

• Even your automated dashboards

So I decided to make this part easy for you.

🚀 Meet the AI UTM Builder (Free)

I’ve been quietly building a tool that helps you create clean, consistent, error-free UTMs in seconds.
No thinking, no guessing, no spreadsheets.

Just:

1. Tell it what your link is for

2. Let AI generate properly structured UTMs

3. Copy/paste and move on with your day

It also helps you avoid common problems like:

• Capitalization errors

• Wrong naming conventions

• Misspelled parameters

• Missing required fields

• Inconsistent campaign naming

Why I Built This

I work with marketers, agencies, and analysts every day, and the biggest frustration they share is the same: “Our tracking is all over the place… because no one has time to do UTMs right.”

This tool eliminates that headache, especially for teams where multiple people are building links.

And because I want more marketers to experience clean data with less effort, the AI UTM Builder is completely free to try.

Give It a Spin (No login needed)

👉 Try the Free AI UTM Builder

See this image for an example prompt and the response you can expect

If you try it, hit reply and tell me what you think.
I read every response, and your feedback directly shapes what I build next.

To cleaner data,
Anil Batra
Founder, Optizent