📢 Your Weekly Dose of Digital, Web & Marketing Analytics Insights

Stay ahead with this week’s handpicked selection of must-read articles. Dive into insights, trends, and actionable strategies in Digital, Web, and Marketing Analytics. From practical tips to in-depth case studies, these posts will keep you informed and inspired.

Top 5 Reads of the Week

1. Looker Studio Reports using GA4 Data in BigQuery

   If you want to derive the full value of GA4 then you will have to send GA4 data to BigQuery. In this post I will show how you can then use the GA4 data in BigQuery to build reports in Looker Studio.

2. How to Track Scroll Depth in GA4 the Right Way

   Many GA4 implementations that we have come across make a mistake in tracking scroll depth. Follow the steps in this post to get it right.

3. How to Setup Click Map, Scroll Map and Heat Map in Piwik PRO

   Piwik PRO is a free all-in-one GA4 alternative. In this post you will learn how to create Click Map, Scroll Map and Heat Map, the features that are not in GA4.

4. GA4 Open Funnel v/s Closed Funnel

   Learn the difference between two types of funnels that GA4 provides.

5. Six Main Areas of Focus for Digital Analytics

   This post can help you determine your areas of strength and weaknesses so that you can device a learning and growth plan for yourself.

Training, Courses and eBooks

1. BigQuery and SQL Essentials with GA4 - “Where do I start?” is the biggest hurdle in learning something new. This course will remove that hurdle and provide you everything you need to start mastering BigQuery.

2. Learn how to Start and Grow a Career in Digital, Web and Marketing Analytics - Session recording o my live sessions to help you get unstuck in your career.

3. 45+ Things about GA4 You Must Know (Free eBook).

Happy reading, and stay ahead of the curve with our fresh insights! 📈🔍

If you have any questions then do not hesitate to send that to me. Your question will be answered in one of the newsletters.

Thank you,
Anil Batra
Founder Optizent.com

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