📢 Your Weekly Dose of Digital, Web & Marketing Analytics Insights

Digital Analytics Insights by Optizent

Author

Anil Batra
October 06, 2024

Stay ahead with this week’s handpicked selection of must-read articles. Dive into insights, trends, and actionable strategies in Digital, Web, and Marketing Analytics. From practical tips to in-depth case studies, these posts will keep you informed and inspired.

Top 5 Reads of the Week

  1. Turn Any GA4 Report into Exploration - When you need to dive deeper into the data collected by GA4, you have to either use GA4 exploration or BigQuery. In this post, you will learn how to convert any of your existing GA4 report into an exploration for quick analysis.

  2. Tracking Users’ Local Time - GA4 (or any other analytics tool) provides you the data in the time zone you set in your reports. However that data only provides you a partial picture of user behavior. Users operate in their own time zone instead of the time zone you sent in your reports. In this post you will learn how to track users’ time zone to conduct better analysis.

  3. Transfer GA4 Data to BigQuery in 3 Simple Steps - I have been beating the drum of BigQuery ever since GA4 allowed you to transfer the data to BigQuery. Why? Because I strongly believe that it is the future of Digital, Web and Marketing Analytics. If you haven’t yet started with BigQuery then check this post to get started with GA4 + BigQuery.

  4. Why GA4 and BigQuery Numbers Don’t Match - This is a question commonly asked and this post is my answer to this question.

  5. Six Main Areas of Focus for Digital Analytics - I have divided the field of Digital, Web and Marketing Analytics into six major buckets. My posts are all related to these areas and several sub areas. This post can help you determine your areas of strength and weaknesses so that you can device a learning and growth plan for yourself.

Training and Courses

  1. BigQuery and SQL Essentials with GA4 - This course will provide you everything you need to get started with SQL and BigQuery using GA4 data.

  2. Career in Digital & Web Analytics - Live Session Recording (Free) - These sessions are a must have for those in digital marketing and analytics.

Happy reading, and stay ahead of the curve with our fresh insights! 📈🔍

If you have any questions then do not hesitate to send that to me. Your question will be answered in one of the newsletters.

Thank you,
Anil Batra
Founder Optizent.com

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