Digital Analytics

Digital Analytics

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You Don’t Need SQL Anymore? That’s How Data Disasters Happen

Jan 18, 2026

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3 min read

You Don’t Need SQL Anymore? That’s How Data Disasters Happen

Anil Batra

UTMs

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The #1 reason your campaigns lose data (and how to fix it in 10 seconds)

Dec 11, 2025

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3 min read

The #1 reason your campaigns lose data (and how to fix it in 10 seconds)

Anil Batra

Digital Analytics

I Don’t Like GA4, I Want Universal Analytics Back

Nov 21, 2023

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4 min read

I Don’t Like GA4, I Want Universal Analytics Back

Digital Analytics Insights by Optizent